eCommerce Innovators
Learn from top eCommerce founders and operators about the stories, playbooks, and strategy behind the brands they’ve started or grown.
eCommerce Innovators
Eli Weiss: Lessons From Jones Road Beauty, OLIPOP, and More
Eli Weiss is the VP of Retention Advocacy at Yotpo. Prior to this role, he held numerous positions across CX & Retention at leading DTC and retail brands, such as Jones Road Beauty and OLIPOP.
In this episode, we discuss:
- The crucial role of customer education across the buyer journey
- Early experiences in the world of eCommerce as a generalist
- How OLIPOP's culture early on was pivotal to its success
- Balancing brand building with measuring marketing return
- Creating legendary experiences for customers
- The importance of customer conversations and how to have them
- His move to Yotpo and work building the future of CX & retention
- And much more!
Connect with Eli on Twitter and LinkedIn
Check out his Newsletter on CX & Retention
The eCommerce Innovators podcast is brought to you by Alia.
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