eCommerce Innovators

Jordan Narducci: How Momentous Supplements Has Grown to Raise More Than $32M

Alia Season 1 Episode 5

Jordan Narducci is Head of eCommerce and Digital Marketing at Momentous, a leading supplement and health brand that recently raised more than $32 million. Over the last few years, Momentous has experienced rapid growth and we dive into the factors that have made that happen and much more.

In this episode, we discuss:

  • Lessons from previous experiences at SnackNation, Kellogg, and The Bruery & Offshoot Beer Co.
  • How Momentous differentiates itself in the saturated supplements space
  • Growth through their partner program with experts like Andrew Huberman and Kelly Starrett
  • Expanding into other more traditional marketing channels
  • AI’s role in eCommerce and how Momentous is thinking about it
  • The one SaaS tool that Jordan wishes he could have at Momentous
  • His favorite supplement from Momentous!

Connect with Jordan on LinkedIn

Check out Momentous

The eCommerce Innovators podcast is brought to you by Alia.

Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.

Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.

Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia.

Connect with the host, Cory, on Twitter.